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Allergy friendly, FreeFrom Easter Eggs: Tried and Tested

The problem with buying FreeFrom products is that you never quite know how they are going to taste. Especially if one of the main ingredients has been substituted. Some FreeFrom products are really good and others are not so great. And who wants to be disappointed with their annual Easter Egg? The ScratchSleeves team have rolled up their sleeves and tested 7 readily available FreeFrom Easter Eggs from the 2020 ranges. It was a hard job but someone had to do it!

Allergy friendly, FreeFrom Easter Eggs: Tried and Tested

All the eggs we tested were dairy and gluten free. The risk from other allergens varied between brands. Always check the label.

Where to buy your FreeFrom Easter Egg

The Freefrom Easter Eggs we tested all came from supermarkets and high street stores so should be easy to get hold of. We chose the eggs we tested with children in mind, but we’ve recorded both the kids’ and adults’ thoughts in our reviews. The best range of different FreeFrom Easter Eggs we found was is Sainsbury’s, with various own brand, Moo-Free and Choices eggs available. On the high street, Holland & Barrett did well, with various own-brand, Moo-Free, Plamil, Buttermilk and Choices eggs. That said, we do have a particularly large H&B on our local high street which might have helped. From experience, FreeFrom Easter Eggs tend to sell out quickly. It’s a good idea to get organised and buy early.

The same but different!

As you would expect, a number of own-brand eggs are remarkably similar to branded ones. We are sure that both the Tesco’s and Sainsbury’s Eggs are made by Choices. Both supermarkets have white and ‘milk chocolate’ versions of these own-brand eggs. The only difference we could see (or taste) was the design on the packaging. The Choices eggs come with a wider range of treats but cost around the same price. 

The Holland & Barrett range looks like it has been made by Plamil. The similarities of the packaging, ingredients lists, allergy warnings and batch numbers all suggest that they come from the same factory.

Of all the eggs we tested, only the Moo-Free and Buttermilk range seemed not to have any own-branded versions – but we might not have been to the right supermarket to find one. Prices for the Moo-Free eggs vary between stores and flavours but are generally around £4.00 to £5.00. 

What are they Free From?

All the eggs we tested were dairy and gluten-free. The risk from other allergens varied between brands:

  • Plamil (and Holland & Barrett) use a nut-free factory and are soya-free.
  • Choices (as well as Tesco’s and Sainsbury’s) use soya lecithin and make no mention of nut allergies
  • Moo-Free – soya free but may contain traces of hazelnuts
  • NOMO aka Kinnerton – made in a nut-free factory

Our verdict

  • Kids’ favourite: The Moo Free offering was this year’s favourite with the kids. The box is appealing and the taste is much more like milk chocolate than the others which tend towards darker chocolate. Zoe and Finn (both 9) were especially keen on this one and it would probably suit most younger children’s tastes.
  • Adults’ favourite: The NOMO box was more stylish and “grown up” than the others. The chocolate is nut-free but reminded us of Reese’s chocolate. Interestingly it is made by Kinnerton who have specialised in FreeFrom chocolate for years. So if you know of any allergy afflicted big kids this one is a winner!
  • Not so good: The Doisy & Dom egg was deemed far too dark and bitter by the kids. To quote Finn “yuck, no, yuck it’s bitter, yuck!” The grown-ups were less repulsed by it but it has a strange waxy texture. Definitely dark dark chocolate!

If you don’t want to buy an allergy-friendly Easter Egg (or you can’t get out because of lockdown and shop closures), why not try our Rice Krispy Easter Egg recipe and also have a look at other yummy recipes.

Here at ScratchSleeves, we don’t just share our experiences of bringing up an eczema child and favourite allergy-friendly recipes, we also manufacture and sell our unique stay-on scratch mitts and PJs for itchy babies, toddlers and children. We now stock sizes from 0-16 years in a range of colours. Visit our main website for more information.

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