Allergy friendly, FreeFrom Easter Eggs: Tried and Tested

The problem with buying FreeFrom products is that you never quite know how they are going to taste. Especially if one the main ingredients has been substituted. Some FreeFrom products are really good and others are not so great. And who wants to be disappointed with their annual Easter Egg? The ScratchSleeves team have rolled up their sleeves and tested 7 readily available FreeFrom Easter Eggs from the 2018 ranges. It was a hard job but someone had to do it!

All the eggs we tested were dairy and gluten free. The risk from other allergens varied between brands. Always check the label.

All the eggs we tested were dairy and gluten free. The risk from other allergens varied between brands. Always check the label.

Where to buy your FreeFrom Easter Egg

The Freefrom Easter Eggs we tested all came from supermarkets and high street stores so should be easy to get hold of. We chose the eggs we tested with children in mind, but we’ve recorded both the kids’ and adults’ thoughts in our reviews. The best range of different FreeFrom Easter Eggs we found was is Sainsbury’s, with various own brand, Moo-Free and Choices eggs available. On the high street Holland & Barrett did well, with various own-brand, Moo-Free, Plamil and Choices eggs. That said, we do have a particularly large H&B on our local high street which might have helped. From experience, FreeFrom Easter Eggs tend to sell out quickly. It’s a good idea to get organised and buy early.

The same but different!

As you would expect, a number of own-brand eggs are remarkably similar to branded ones. We are sure that both the Tesco’s and Sainsbury’s Eggs are made by Choices. Both supermarkets have white and ‘milk chocolate’ versions of these own brand eggs in the 65g (£2.75) and 115/125g size (£3.00/£3.50). The large Sainsbury’s egg has more ‘chocolate’ coins included and is 50p more expensive – other than that the only difference we could see (or taste) was the design on packaging. The Choices eggs come with a wider range of treats, including gooey caramels but cost around the same price. 

The Holland & Barrett range looks like it has been made by Plamil (both £3.99). The similarities of the packaging, ingredients lists, allergy warnings and batch numbers all suggest that they come from the same factory.

Of all the eggs we tested, only the Moo-Free range seemed not to have any own-branded versions – but we might not have been to the right supermarket to find one. Prices for the Moo-Free eggs vary between stores and flavours but are generally around £4.00 to £5.00. 

What are they Free From?

All the eggs we tested were dairy and gluten free. The risk from other allergens varied between brands:

  • Plamil (and Holland & Barrett) use a nut-free factory and are soya-free.
  • Choices (as well as Tesco’s and Sainsbury’s) use soya lecithin and make no mention of nut allergies
  • Moo-Free – soya free but may contain traces of hazelnuts

Our verdict

  • Kids’ favourite: The younger kids loved the Choices Caramel Egg – it comes in an impressive box with the foil wrapped caramel treats clearly visible. They loved the ‘milk chocolate’ flavour of the egg and couldn’t get enough of the gooey caramel treats. And the egg needed a really good whack to break – which, let’s face it, is half the pleasure of an Easter egg. The milk chocolate eggs from Sainsbury’s and Tesco’s came a close second.
  • Adults’ favourite: The Moo-free Bunnycomb egg was the clear winner in the office and was popular with the older children as well. Rather than substituting the milk content with extra sugar, the clever people at Moo-Free have come up with the idea of embedding honeycomb crumbs in the dark chocolate. And it really works. The only draw back with the Moo-free eggs is that they come with a packet of very small chocolate drops which are all too easy to loose into laps…
  • Not so good: The white chocolate eggs we tried were ridiculously sweet. Even our sugar-craving 7 year old wasn’t overly interested in them after the first few pieces (although I’m sure she would have finished them if left to her own devices for any length of time). At the other end of the sugar spectrum, the no added sugar egg was also disappointing. There was a definite sweetener after-taste, a floury texture and the risk of a laxative effect with excessive consumption. Excessive wasn’t defined but I’d rather not take the risk!

If you don’t want to buy an allergy friendly Easter Egg (or you left it too late), why not try our Rice Krispy Easter Egg recipe.

Here at ScratchSleeves we don’t just share our experiences of bringing up an eczema child and favourite allergy friendly recipes, we also manufacturer and sell our unique stay-on scratch mitts for itchy babies, toddlers and children. We now stock sizes from 0-10 years in a range of colours. Visit our main website for more information.